TechCrunch Brian Heater @bheater / 12:00 PM EST•January 19, 2023
In late-2020, Presso pivoted. It made a lot of sense at the time. People weren’t traveling much and therefore weren’t particularly hung up on getting their business attire dry-cleaned. Certainly the hospitality industry — which had been identified as a major potential revenue sort –0 had effectively ground to a screeching halt.
Around that time, the film industry was looking for a quick, safe and efficient way to clean wardrobes at the height of the pandemic, and as it happens, Presso’s hometown of Atlanta is among the top two or three filming locations in the U.S. Ultimately, however, that partnership would prove short-lived.
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